Watch The Ad That Is 10 Times More Expensive Than A Super Bowl Ad

Posted: Jan 15 2015, 5:15am CST | by , Updated: Jan 15 2015, 10:21pm CST, in News | Super Bowl


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Watch the Ad that is 10 Times more Expensive than a Super Bowl Ad

Leonardo DiCaprio, Robert De Niro, Brad Pitt and Martin Scorsese star in the Studio City Casino Commercial that is reportedly cost $70 million.

What does it cost when you hire Leonardo DiCaprio, Robert De Niro and Brad Pitt to star in a Martin Scorsese directed commercial? According to a report of the New York Post a cool $70 million. Each actor supposedly got a $13 million paycheck for 2 days work. This is about 10 times more than advertisers spend on a Super Bowl commercial.

The mega expensive ad is for a $3.2 billion Hollywood-inspired Studio City casino in Macau. This week the first teaser of the Studio City ad has been released. In the 1 minute video DiCaprio and De Niro find out from Scorsese that they auditioned for the same part in his new movie. Brad Pitt only appears on a video wall at the end of the commercial. The full Studio City ad will have all three top Hollywood actors. It looks like that the story will go that Pitt beats the others to the role.

The Studio City ad has not only top actors and a top director. The movie was produced by Hollywood producer, RatPac Entertainment's Brett Ratner, the director of movie blockbusters, "Red Dragon", ''X-Men: The Last Stand", "Hercules" and the "Rush Hour" film franchise.

Mr. Brett Ratner said: "This short film is a historic event because it is the first film ever to star such legendary actors as Robert De Niro, Leonardo Dicaprio and Brad Pitt in one film together. Mr. Lawrence Ho and Mr. James Packer served as Executive Producers and convinced iconic filmmaker Martin Scorsese to direct the film whom I was thrilled to have the opportunity to collaborate with. The cooperation between Mr. Scorsese and the Melco Crown Entertainment brand is synergistic because of the fact that Mr. Scorsese directed the film "Casino" starring Robert DeNiro. Mr. Scorsese has collaborated with Mr. DeNiro on 8 films and with Mr. DiCaprio on 5 films and is working with Mr. Pitt for the first time. Our hope is that the trailer for "The Audition" gives audiences an early look into what will surely be an important cinematic experience directed by one of the most culturally influential directors in the history of Hollywood films. I look forward to the Global Premiere of the film at the launch of Studio City in mid-2015."

Watch "The Audition" Studio City ad teaser below.

Studio City, when it opens in mid-2015, is set to take Macau's entertainment destination proposition to unprecedented new levels, by providing a 'next generation' of outstanding entertainment-driven leisure destination experiences that will help the territory's evolution into a truly international tourism center.

The Hollywood-themed studio-concept resort is a thrilling new cinematic inspired entertainment and leisure destination and is designed to be the most diversified entertainment offering in Macau.  Ideally located on Cotai, close to the Lotus Bridge immigration point connecting Hengqin Island and a future station-point for the Macau Light Rapid Transit (LTR), Studio City will deliver more world-class entertainment amenities than any integrated resort in the market.

Studio City's stunning Art-Deco facade includes an iconic "Golden Eye" gondola ride which straddles the resort's two-tower hotel at a height of some 130 meters. The integrated resort will provide the ultimate in sophisticated leisure entertainment, hotel, retail, dining and lifestyle experiences.

The resort's innovative entertainment offerings include "Studio City Entertainment Center", a 5,000-seat multi-purpose entertainment center designed to host live concerts, theatrical and sporting events; and "Studio 8", a 300-seat live-audience TV broadcast studio for reality and game-show productions distributed in the Asia region. The entertainment experiences also include a magic theatre "The House of Magic" and a Warner Bros. Batman-themed motion ride "Batman Dark Flight", together with a 30,000 square foot Family Entertainment Center for kids filled with Warner Bros.' and DC Comics' franchise characters and play-rides.   

Studio City is destined to deliver an unparalleled leisure entertainment and hospitality experience, strengthening the depth and diversity of Macau's leisure, business and tourism proposition as a leading visitor destination in Asia.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




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