The Toyota Super Bowl 2015 Ad campaign will honor Das and their children.
Today Toyota revealed their plans for the Toyota Super Bowl 2015 Ad. The Toyota Super Bowl 2015 ad campaign will celebrate the dads and their kids. The car promoted in the Toyota Super Bowl commercial is the America’s best-selling car for thirteen consecutive years, the Toyota Camry.
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There will be two 60-second Toyota Super Bowl 2015 ads that will air on NBC on Sunday, February 1. The pregame spot, “How Great I Am,” will feature Team Toyota athlete, Paralympic medalist and Dancing with the Stars finalist Amy Purdy. The voice of the legendary Muhammad Ali will also be heard in the spot.
The actual Toyota Super Bowl ad that will air during the Big Game (2nd quarter) will will be about bold dads.
“We are excited to celebrate one of America’s biggest cultural holidays, Super Bowl Sunday, while honoring the relationship between dads and their children,” said Jack Hollis, group vice president of marketing, Toyota Motor Sales, U.S.A., Inc. “Much as we did for the Camry launch last fall, we will take a bold and unconventional approach, one that matches the content of the vehicle and invites our guests to engage with the new Toyota.”
The campaign includes several pieces of exclusive content that will be released online leading up to the game. The creative focuses on dads—both prominent and unknown, but equally extraordinary—who have contributed to their families’ lives in bold ways.
One of the online video pieces highlights professional football players and their children, including iconic quarterback and former Super Bowl Most Valuable Player Kurt Warner and former linebacker LaVar Arrington, as well as current professional football stars, running back Fred Jackson and defensive end DeMarcus Ware. Watch the video below.
Toyota is also inviting Twitter users to engage in the unique game day conversation by helping to create a cultural moment in real time. To participate, consumers are encouraged to tweet photos of their dads using the hashtag #OneBoldChoice.
The Super Bowl 2015 will take place on February 1, 2015 in Arizona. The Super Bowl XLIX game will be played in the University of Phoenix Stadium in Glendale. NBC is broadcasting the Super Bowl 2015. The Super Bowl 2015 Halftime Show will be performed by Katy Perry. The constantly updated Super Bowl Ads List is tracking all 2015 Super Bowl Ads.