Nissan released a series of videos created by Youtube stars. Nissan joins Toyota and Dove with a Dad themed Super Bowl campaign.
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The Nissan Super Bowl 2015 Ad marks the return of the car brand after a 18-year break. Nissan has launched the online campaign for the Nissan Super Bowl 2015 Ad with a series of videos created by Youtube creatives. Without revealing the game day commercial, Nissan's teaser activity will align with the overarching theme of the campaign, which celebrates the journey that not only dads – but also moms and children – face in trying to make family a priority while striving to balance work. The company will employ the #withdad ahead of the game day activity.
I don't know what advertising creatives have been smoking this year, but these Dad themed Super Bowl ads are too much now. I think it will blow up in their faces. First off, I am a dad and these campaigns just do not touch me. Especially the already released Dove Super Bowl Ad that shows normal scenes of a Dad's life and tries to make them super hero achievements turns me off.
There are now three Super Bowl ads (Toyota, Dove and Nissan) that celebrate dads. Super Bowl fans will be mighty confused by this. Was that ad for a car or for a shower gel? The agencies behind these Dad themes will be getting pretty nervous now with three Super Bowl 2015 commercials touting the same message and trying to engage on the same emotion.
At least the Nissan Super Bowl ad teaser video campaign is funny. Nissan has enlisted popular YouTube content creators who have established audiences to create special pieces of content that speak to the theme of #withdad. They were tasked with creating short online teaser films using their individual styles and voices to bring the #withdad – and great family adventures – idea to life.
The YouTube creators featured in the campaign include Epic Meal Time, Dude Perfect, Jabbawockeez, Convos with My 2-year Old, starting with Roman Atwood and Action Movie Kid. The creators will be posting content to their own channels, which in turn will be aggregated to the #withdad hub on the Nissan YouTube channel. The remaining films will go live over the two weeks leading up to Super Bowl to continue fueling the conversation.
Watch the Nissan Super Bowl Teaser campaign videos below.
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The Nissan Super Bowl 2015 Ad marks the return of the car brand to the Super Bowl Ad Line-up after an 18-year break.
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Nissan on Youtube
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 244,500 employees globally, Nissan sold almost 5.2 million vehicles and generated revenue of 10.5 trillion yen (USD 105 billion) in fiscal 2013. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history with almost 50% share of the zero-emission vehicle segment.
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR Partner of the Year in 2010, 2011, 2012, 2013 and 2014 by the U.S Environmental Protection Agency.
The Super Bowl 2015 will take place on February 1, 2015 in Arizona. The Super Bowl XLIX game will be played in the University of Phoenix Stadium in Glendale. NBC is broadcasting the Super Bowl 2015. The Super Bowl 2015 Halftime Show will be performed by Katy Perry. The constantly updated Super Bowl Ads List is tracking all 2015 Super Bowl Ads.
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