Watch the just released BMW Super Bowl 2015 Ad staring former Today Show hosts Katie Couric and Bryant Gumbel.
The BMW Super Bowl 2015 Ad promoting the BMW i3 all-electric car has been released online today. After a 4-year break for the Super Bowl advertising circus, BMW is returning to the big game with the commercial titled “Newfangled Idea,” featuring Katie Couric and Bryant Gumbel. The ad juxtaposes the famous 1994 Today Show clip of Katie Couric and Bryant Gumbel’s initial confusion surrounding the question what is the internet is to Katie Couric and Bryant Gumbel in 2015 grasping the newfangled concept of the BMW i3.
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“In 1994, people had not yet grasped what the internet was, which is similar to how electric mobility is viewed today,” said Trudy Hardy, Vice President of Marketing, BMW of North America. “Electric mobility is at a tipping point. We are on the verge of something great and we hope that with this spot, we can educate audiences about the BMW i3 and e-mobility in a fun and engaging way.”
The BMW i3 ad will air during the first quarter of NBC’s broadcast of Super Bowl XLIX on Sunday, February 1, 2015.
Read everything we know about the BMW Super Bowl 2015 Ad.
The Super Bowl 2015 will take place on February 1, 2015 in Arizona. The Super Bowl XLIX game will be played in the University of Phoenix Stadium in Glendale. NBC is broadcasting the Super Bowl 2015. The Super Bowl 2015 Halftime Show will be performed by Katy Perry. The constantly updated Super Bowl Ads List is tracking all 2015 Super Bowl Ads.
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Luigi Lugmayr (Google+) is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
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