BMW Super Bowl 2015 Ad Stars Katie Couric And Bryant Gumbel

Posted: Jan 26 2015, 9:25am CST | by , Updated: Jan 26 2015, 9:27am CST, in News | Super Bowl


This story may contain affiliate links.

BMW Super Bowl 2015 Ad stars Katie Couric and Bryant Gumbel

Watch the just released BMW Super Bowl 2015 Ad staring former Today Show hosts Katie Couric and Bryant Gumbel.

The BMW Super Bowl 2015 Ad promoting the BMW i3 all-electric car has been released online today. After a 4-year break for the Super Bowl advertising circus, BMW is returning to the big game with the commercial titled “Newfangled Idea,” featuring Katie Couric and Bryant Gumbel. The ad juxtaposes the famous 1994 Today Show clip of Katie Couric and Bryant Gumbel’s initial confusion surrounding the question what is the internet is to Katie Couric and Bryant Gumbel in 2015 grasping the newfangled concept of the BMW i3.

“In 1994, people had not yet grasped what the internet was, which is similar to how electric mobility is viewed today,” said Trudy Hardy, Vice President of Marketing, BMW of North America. “Electric mobility is at a tipping point. We are on the verge of something great and we hope that with this spot, we can educate audiences about the BMW i3 and e-mobility in a fun and engaging way.”

The BMW Super Bowl 2015 commercial is neat. The idea is good, but it is not crying out loud hilarious. Watch the BMW Super Bowl 2015 ad below now.

The BMW i3 ad will air during the first quarter of NBC’s broadcast of Super Bowl XLIX on Sunday, February 1, 2015. 

Read everything we know about the BMW Super Bowl 2015 Ad.

I4U News will again bring you full coverage of the Super Bowl 2015 Ads. They are here. Watch the Super Bowl 2015 Ads online.

The Super Bowl 2015 will take place on February 1, 2015 in Arizona. The Super Bowl XLIX game will be played in the University of Phoenix Stadium in Glendale. NBC is broadcasting the Super Bowl 2015. The Super Bowl 2015 Halftime Show will be performed by Katy Perry. The constantly updated Super Bowl Ads List is tracking all 2015 Super Bowl Ads.

Check out our Super Bowl 2015 Dates, Times and FAQ Guide for everything you need to know about the Super Bowl XLIX. Also find out how to watch the Superbowl online.

You May Like


The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




Leave a Comment

Share this Story

Follow Us
Follow I4U News on Twitter
Follow I4U News on Facebook

You Also Like


Read the Latest from I4U News