GoPro Inc. has finally decided to launch a GoPro Channel on the famous Roku streaming platform this spring. The custom designed streaming channel will be a one stop video destination that will deliver on demand GoPro content to millions of Roku customers. This agreement will add Roku to the GoPro’s expanding lineup of distribution partners including Xbox, Virgin America and LG.
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Adam Dornbusch who is the head of programming at GoPro stated that the company’s content is very unique as it emotionally resonates with a global audience. He further stated that the GoPro channel will make it very simple for the customers of Roku to enjoy GoPro originally produced and the best user generated content on their televisions.
He also explained that everyone at the company is excited to bring the world of GoPro to Roku customers as they are one of the most engaged customer bases when it comes to the amount of streaming content they view. So the company is looking forward in becoming a part of the Roku streaming network.
Once the GoPro channel launches on the Roku platform it will include some new features. These features include a new featured playlist that will explore content from Deep Sea to Full Throttle. Then the channel will also include a favorite videos section that will provide the viewers with a readily accessible list of favorites and recently watched content.
Lastly the new GoPro channel will also include a product discovery feature which will basically educate the viewers about which GoPro products are used to get the shot. Ed Lee the vice president of content at Roku stated that everyone at the company is very excited about this new deal with Roku and is excited to bring the action packed videos created by the GoPro community to the Roku streaming platform.
He also said that Roku delivers an experience that their customers truly love. Ed also said that he knows that the Roku’s customers are going to be very happy and captivated by the inspiring new content that will be available to them after the launch of the GoPro channel on Roku’s platform this spring.
GoPro Inc. is changing and revolutionizing the way consumers capture, manage, enjoy and share their meaningful life experiences. The company is able to do this by enabling people to capture immersive photo and video content of themselves.
The company’s customers consist of some of the world’s most active and passionate people. These customers are helping the company in becoming one of the most aspirational companies of all time with their absolute dedication and commitment.
With the decision to join the Roku streaming platform, GoPro Inc. has taken an initiative in the right direction and now the company’s content will reach a wide number of viewers. This will definitely help the company in the long run and will make more people to know what GoPro is.
To view content similar to what will air on the GoPro channel for the Roku platform, visit the GoPro Channel on YouTube.