Yahoo, once a directory and now media company, launches Yahoo Autos.
Yahoo Inc. today announced the launch of Yahoo Autos. Yahoo says that Yahoo Autos puts readers in the driver’s seat with special access to unreleased cars, a redesigned new car research tool, exclusive interviews, breaking news and more.
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"Even before it was a digital magazine, Yahoo’s autos coverage was an industry-leading site with its in-depth articles, original content, and breaking news," said Susan Kittenplan, VP & Executive Editor, New Media Initiatives. "Moving forward, Yahoo Autos will have a rich, visual experience, with even more refined content that all car enthusiasts and buyers will love."
This is the 13th digital magazine that Yahoo has launched to date. Yahoo’s Digital Magazines include Yahoo Beauty, Yahoo Movies, Yahoo Parenting, Yahoo Style and Yahoo Travel.
Yahoo Autos team include Managing Editor Justin Hyde, Editor-at-Large Alex Lloyd and Road Test Editor Aki Sugawara. Yahoo Autos is also available through the Yahoo app on iOS and Android.
Yahoo Autos will launch with sponsor BMW. BMW's campaign for the new 6 Series will connect with readers through high-impact images within Yahoo Splash Ads, as well as video and display advertising on Yahoo Autos.
Does the internet need another Auto site? Probably not, but Yahoo has the ability to cross promote their new digital magazine throughout their platform driving traffic to the new site.
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According to Alexa's ranking, Yahoo is on #5. Google is the undisputed number one followed by Facebook, Youtube and Baidu.com.