Here Are The First Apple Watch Sales Results

Posted: Apr 12 2015, 2:28pm CDT | by , Updated: Apr 13 2015, 2:01am CDT, in News | Apple


Here are the first Apple Watch sales results

Most customers were pushed towards the higher priced stainless steel models

It is getting difficult to determine how many Apple Watch units actually got sold once the pre orders were opened on Friday because the initial number of these units available for sale wasn’t on hand.

Update: Analyst says 1 million Apple Watch orders placed on Friday.

However, there are still a few things we can say about the distribution of the orders placed by these early adopters. BMO Capital Markets has revealed the choice of the respondents who were all set for placing their orders;

• 60% aluminum ($349-$399)

• 12% stainless steel ($449-$1,099)

• 4% gold ($10,000-$17,000)

• 24% undecided

Those who were undecided mostly went for the option of mid-range ($449-$1,099) stainless steel as revealed by the Sunday morning polls. Various reporting websites had been working on this and we have listed down their various results for you.

9to5Mac (11,865 respondents)

• 55.8% aluminum

• 38.9% steel

• 2.8% gold

iMore (5,204 respondents)

• 58.8% aluminum

• 38.9% steel

• 2.3% gold

Today’s iPhone (340 respondents)

• 57.1% aluminum

• 40.1% steel

• 3.2% gold

Since Apple had more offerings in the stainless steel, most of the buyers placing their orders were attracted towards this option which cost them more. This was probably a very clever tactic used by Apple to push the customers towards the higher priced models by giving them the incentive of more options in that range.

The ratio of the different models placed in the Apple stores and on the official websites is as follows;

• 10 aluminum (26%)

• 20 steel (53%)

• 8 gold (21%)

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The Author

<a href="/latest_stories/all/all/32" rel="author">Ahmed Humayun</a>
Ahmed Humayun is a technology journalist bringing you the hottest tech stories of the day.




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