The giant entertainment hub, Netflix doesn’t have any third-party ads on its Internet-specific agenda. This might be a plus point or drawback depending upon the angle from which you see the conundrum.
The Internet page for Netflix advertises Sense 8 which is a series on the platform based around the huge service. Then a hyperlink points to a movie titled The Prince. These of course are just some of the methodologies employed by Netflix to market and present its contents in an online environment. However, third-party ads are visibly absent from the folds of cyberspace as far as Netflix policy is concerned.
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"We are running a test to show some of our original programming," a Netflix spokesperson said. "As with any Netflix product test, this may never come to all our members."
However, when one of Netflix staff members is questioned regarding this and he spoke about how third-party ads were a definite no-no for Netflix. We don’t do that stuff was his response to the queries aimed at Netflix rules and regulations.
“We are not planning to test or implement third-party advertising on the Netflix service,” Netflix spokesman Cliff Edwards told TNW. “For some time, we’ve teased Netflix originals with short trailers after a member finishes watching a show. Some members in a limited test now are seeing teases before a show begins. We test hundreds of potential improvements to the service every year. Many never extend beyond that.”
Netflix spokesman: We have zero intention of putting ads on our platform; no change at all in policy.— Emily Steel (@emilysteel) June 1, 2015
While the off-limits thing was tested on an experimental basis, it failed dismally so the absence of third-party ads is the new norm and it is here to stay. Like its rival HBO, Netflix wants to keep the display profession of advertising limited to its own ads that are specific to its own content. Nothing from external sources is welcome in Netflix-Land.
The only commercials show such fare as Orange is the New Black and House of Cards. This was obvious from the start. In fact, it was a foregone conclusion. The feedback regarding this novel system started by Netflix is yet to reach the originators of the online content.
Netflix has quite a reputation that it jealously maintains and guards against any blotches or smudges. The platform is a behemoth in itself and entertains most of the Western World.
Nevertheless, one thing is certain. And this is that a flurry of online ad campaigns for Netflix will only benefit it immensely. The profits and popularity will skyrocket thereby allowing Netflix the opportunity to expand its ever-burgeoning entertainment databases. The chances of allowing external ads to appear on the Netflix website is something that exists as a blank space just waiting to be filled.
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Yet the company execs have something else in mind. They have every right to their opinions and decisions. It is after all their choice. Advertising is said to be the consumer base’s right to choose. But it is riddled with over-exaggeration and media hype. That is the only drawback not to mention the creation of needs that didn’t exist before the ad campaigns for the overblown fake products and empty services.