Somebody did not read his NDA correctly. Sony Music CEO Doug Morris confirms at a conference that Apple Music streaming service will be launched today in the WWDC 2015 keynote.
Apple is rumored since months to launch the new Apple Music Streaming service based on their $3 Billion Beats acquisition. Rumors have intensified quite a bit lately revealing details like the $10 per month price point, exclusive content deals and just in today, a whopping 3 month free Apple Music trial.
If you still had doubts that Apple will launch the Apple Music streaming service today in the WWDC 2015 keynote, Sony Music Boss can help you out. According to VentureBeat, Doug Morris said in an interview on the stage of the Midem conference in Cannes, France that Apple will launch the streaming service at the WWDC 2015.
Doug Morris definitely is in the know as Apple cannot launch a streaming service without Sony Music content. Morris said that the launch of Apple Music streaming will be a tipping point for the music streaming industry.
Morris said according to VentureBeat: “What does Apple bring to this? “Well, they’ve got $178 billion dollars in the bank. And they have 800 million credit cards in iTunes. Spotify has never really advertised because it’s never been profitable. My guess is that Apple will promote this like crazy and I think that will have a halo effect on the streaming business. A rising tide will lift all boats. It’s the beginning of an amazing moment for our industry.”
He hits all the points that should Spotify's executives give nightmares thinking about it. It will be rising tide for the music industry, but not for competing streaming services.
The full Doug Morris interview at the Midem event can be watched in the video below.
The WWDC 2015 keynote will be streamed live online on June 8 starting at 10 am PDT. The WWDC 15 keynote can also be watched on the Apple TV. The Apple WWDC 2015 keynote live stream can be watched online here. Live streaming video requires Safari 6.0.5 or later on OS X v10.8.5 or later; Safari on iOS 6.0 or later. Streaming via Apple TV requires second- or third-generation Apple TV with software 6.2 or later.
Apple will for certain reveal iOS 9, OS X 10.11 and the Beat Music based streaming service. The rumor that Apple to reveal finally a new Apple TV with a new TV viewing experience has gotten less steam lately as Apple got stock in negotiations with TV studios. The Apple Watch developers will also get the first native SDK that will bring more exciting and creative Apple Watch apps.
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The biggest topic though is the Apple Music Streaming service. Apple is rumored to plan a $10/month paid service coming with a very long 3 month free trial. Apple is reportedly to get 100 million subscribers really fast. Read the latest WWDC 2015 News, Rumors and Highlights in the I4U News Apple News Hub.