Apple is planning to to double retail stores and iPhone sales in India
In an attempt to double the retail reach of iPhones and ultimately increase the sales over the upcoming years, Apple has gone forward to sign a deal with what will witness a fifth Indian smartphone distributor going by the name ‘Optiemus Group’. This venture is hoped to double the iPhone sales over the passage of next three years.
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In an interview with the Times of India, three key industry executives noted “Optimeus will become Apple’s fifth iPhone distributor in India, and plans are already underway for more. Currently, the four existing iPhone distributors in India include Redington, Ingram Micro, Rashi Peripherals and Brightstar. Optiemus has already been provided the task of increasing the reach of iPhones across India by introducing iPhones into more neighborhood cellphone stores. According to the Times, Apple is looking forward to iPhone sales reaching 2 million during the fiscal year of 2015, which ends this September.
iPhones have been consistently reaching sales mark of 1 million in all previous years. However, this year, iPhones have already managed to hit the 1 million mark as at April 30. If we talk about overall market share in India, Apple enjoys an only marginal 2 percent share whereas it is Samsung that takes the bigger slice, coming in strong at 28 percent share. It is also to be noted that Samsung successful overtook Apple as the leader in smartphone market for phones costing above 30,000 rupees or $468 during the April quarter. High costs and modest presence are presumed to be the drivers of weak performance of iPhones in India.
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Apple’s prefer mode of selling in other countries mainly comprise national chains or its own stores.