The move of Microsoft to open up and release Office apps on competing platforms like Apple's iOS pays off. Microsoft Word is topping the productivity app category last month. Wunderlist is just a small but important addition to the already powerful Microsoft mobile productivity suite.
Microsoft made headlines recently buying productivity app maker "Liebling" 6WunderKinder. Microsoft is already established as the leader in productivity apps on mobile devices. According to a new report from app analytics company Sensor Tower, Microsoft Word is generating the most revenues of all productivity app across the Apple App Store and Google Play.
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Microsoft Word is estimated to have earned $596,000 in the United States and $868,000 world-wide in the month of May. Microsoft also owns the second place in the revenue ranking of productivity apps with Microsoft Excel pulling in $363,000 domestically and $511,000 world-wide.
While Microsoft Word dominates the revenue charts, in the download ranking Word is placed 6th in the US and 3rd world-wide. The Gmail app tops the list of productivity app downloads followed by Yahoo! Mail and Dropbox. The Wunderlist app ranks at 44th place in terms of domestic downloads and 49th world-wide. This means that the acquisition is for Microsoft just a small (but important) building block in their mobile productivity app suite.
Sensor Tower's analytics (site) is based on over 75,000 apps connected to their App Store Optimization platform. The Estimated App Worth algorithm takes that data delivering accurate estimates of revenue and downloads for any app in the app store.
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The firms proprietary algorithm takes into account many different factors including user numbers (on a per country basis, app market value), revenue rankings in each country (normalized by country and category), user reviews on a per country basis, app category, recent user growth compared to historical growth, and more.
The Sensor Tower model captures the transaction handled by Apple App Store and Google Play, which are In-App Purchases (IAP) and the price of Paid Apps, other revenues like sponsors, advertisement or Amazon App store are not included. The results of revenue analysis are showing the net revenue, which is after the 30% cut of the app stores, so the public figure may be higher.