Vermont's favorite ice cream company Ben & Jerry's has just renamed their iconic Chocolate Chip Cookie Dough to I Dough, I Dough in support of the U.S. Supreme Court's ruling in favor of gay marriage.
Ben & Jerry's just renamed their classic Chocolate Chip Cookie Dough to "I Dough, I Dough" in celebration of the U.S. Supreme Court's landmark decision to legalize same-sex marriage on June 26.
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The ice cream will run on a limited, commemorative pint sleeve at participating company stores. The sleeves are also available through the Human Rights Campaign. All proceeds will benefit the organization.
“Ben & Jerry’s is proud of the Supreme Court’s landmark decision against discrimination as it boldly stands up for equality for same sex couples everywhere," said CEO Jostein Solheim. “And at Ben & Jerry’s, there’s only one way to celebrate: with a scoop of I Dough, I Dough, Marriage equality never tasted so good."
Over the past 37 years, Ben & Jerry's has demonstrated a strong advocacy for gay rights and equality. In 1989, the creator of Phish Food was the first to offer same-sex benefits in the home state of Vermont. 1999 saw the support of the state’s Civil Union Bill. And two years later, the Employment Non-Discrimination Act was backed by the company.
The eclectic brand temporarily renamed Chubby Hubby to "Hubby Hubby" in 2009 when Vermont passed the bill to recognize same-sex marriage. Plus, in 2010, their Washington, DC location was the setting for a same-sex marriage. Not to mention “Apple-y Ever After” was an honorary flavor where they joined together with Stonewall to celebrate marriage equality in the UK.
Additionally, the brand worked with 30 other brands, signing the Amicus Brief for the Supreme Court in support of marriage equality.
Ben & Jerry's believes "with this ruling, the SCOTUS recognizes the bond of love and commitment between two people, and protects the fundamental rights and freedoms that come with it." And what a way to celebrate love than to open a pint of ice cream in the heat wave overtaking many parts of the country?
The cover of the ice cream features o's in "dough" as wedding bands with two cows clasping tails. Quirky, but uniquely Ben & Jerry's. Of course, this isn’t the first time “I Dough, I Dough” has been around. For Australia’s 2013 ruling, the company produced the treat while offering Ireland an EngageMint Party.
Marriage equality and gay rights are gaining traction in America, especially now the Supreme Court has ruled in favor of same-sex couples. As the nation joins many other countries, including Ireland and the world's through the first-ever ballot measure, more businesses will join ranks with the beloved ice cream company.
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To quote Ben & Jerry’s: “Love comes in all flavors.”