Samsung plans to release more smartphones with its own operating system Tizen with varying prices this year.
Tizen is an operating system which was developed by Samsung itself to compete with the Google Android and Apple iOS system. Tizen was recently launched by Samsung in its Z1 smartphone series from January 2015 in India, Bangladesh and Sri Lanka.
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Samsung has sold more than 1 million Tizen smartphones in India and Z1 was the best-selling smartphone in Bangladesh during January to March.
Following the success in the third largest smartphone market in the world, Samsung is planning on launching more Tizen devices this year. According to undisclosed sources Samsung will release an array of devices supporting Tizen with different prices.
Tizen is an open-source OS which means it can run on a number of different devices such as smartphones, tablets and even televisions. The Tizen Association was established in 2012 and includes other technology companies in partnership with leader Samsung such as Intel, Huawei and Panasonic.
Tizen was supposed to rival the Android and iOS, however due to delays and setbacks Samsung decided to first release Tizen in markets wanting low-cost smartphones.
The unidentified source revealed Samsung is planning on improving Tizen and producing handsets that are cost efficient for emerging markets. The source also revealed Samsung also wants to promote its own range of products with a different operating system.
Other products released by Samsung featuring Tizen in the future may also include gadgets such as smart watches and even complete premium TV sets.
To further its business Samsung will have to slowly infiltrate the market and will be starting from emerging markets and then target the major markets such as US, Mexico and Japan. Samsung did not respond when asked for a comment.
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