The social media giant installed new signs outside their offices with the new logo.
Starting soon, your Facebook will have a whole new look. Christophe Tauziet unveiled a new logo, and it was quite a shock because it was done very quietly. So far there hasn't actually been much feedback, and with good reasons. The first reason is that the new logo hasn't actually gone into effect on the website yet! Even if you log out and re log back in, you won't see the logo. It's the same one that we've been seeing for about ten years.
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But even if you stumbled upon the new logo — designed in collaboration with Eric Olson — yesterday or today, you probably didn’t immediately notice the change. The new look, while wildly different under a microscope, was intentionally designed to adopt every shred of Facebook’s existing brand awareness — and that’s what makes the redesign a bit, well, unnecessary.
A direct comparison of the new logo versus the old clears up what’s new. The new logo appears to be a little less robotic or clear cut, and instead it is more friendly. Here’s Facebook’s somewhat friendlier, less robotic logo, via the design sleuths at Brand New.
Facebook has updated their users with the following announcement:
Today, we updated our corporate logo with a new look. When Facebook’s logo was first created in 2005, the company was just getting started and we wanted the logo to feel grown up and to be taken seriously. Now that we are established, we set out to modernize the logo to make it feel more friendly and approachable. While we explored many directions, ultimately we decided that we only needed an update, and not a full redesign. We worked with Eric Olsen – whose typeface Klavika was used in the original logo – and developed a custom typeface to reflect where we are now and where we are headed.
What do you think of the new logo? Let us know!