Despite having some problems at first, the app is slowly but surely surging ahead.
Spotify, Songza, and Tidal (I mean..) should really watch out for the Apple Music streaming app, as it is quickly becoming the most downloaded app for all mobile users. The latest version of Apple's iOS software features the app - and it is running on 38% of iOS devices, which is quite a big span when you think of how many people own iPhones. According to Mixpanel, this is more than they ever expected. The adoption suggests that a whole lot of people are getting access to a free trial of the new Apple Music service.
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“Dangerous for Spotify,” Mixpanel chief executive Suhail Doshi said in an online conference today. “That’s hundreds of millions of people who can get a free three-month trial with Apple Music.”
Spotify, which is by far the biggest streaming app (for now) just closed a $526 million funding round and recently expanded beyond music to include videos and podcasts. Spotify now claims to have 20 million paying users and a total of 75 million users — but Apple Music still looks like a potential threat to Spotify and other music streaming services, like Rdio.
The numbers haven't been confirmed by Apple, who doesn't do analytics of things like small updates, it is in line with what other updates had.
Not, one can’t say for sure how many iOS 8.4 users are trying Apple Music, nor how many will pay for it after the three-month trial, but those who have used it have been quite impressed. By allowing (almost) complete access to their music library, they are cutting the cost for people who like to make purchases of individual songs or for people who like to sample albums before they spend them - all for a cost that is actually lower than what many albums cost.
Still, Apple is coming into the streaming market with the advantage of owning the underlying operating system — and one that users typically update quickly.
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