Flipkart to launch an app-only business in September
FlipKart, India’s largest online retailer, is planning to shut its website and to start only an app-based business as soon as in September. The announcement came just two months after its subsidiary fashion portal Myntra had done the same.The announcement was done by chief product officer Puneet Soni at a town hall meeting last week.
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Before transitioning into an application based company, Myntra had guaranteed that 95 percent of Internet activity delivers the good sales and 70 percent deals are created through cell phones. The move got blended responses and a debate started when Myntra reported a 10 percent deals figure plunge.
Flipkart has 45 million enrolled clients timing more than 10 million per day visits, and hopes to dramatically multiply the gross merchandise value (GMV) of the items it offers on its stage to $8 billion this year. The company brought $2 billion up in 2014-15, and it was esteemed at $11 billion in its last round of financing. In a comparable move, it had launched a feature on its mobile application that permitted clients to inquire items through pictures.
Upon inquiry from The Times of India Flipkart said, “India is gradually transitioning from a mobile first to a mobile only country. At Flipkart, we have been following a mobile first approach and 70%-75% of our total traffic is already coming from our mobile app. We are constantly experimenting with various aspects of our service to create the best shopping experience for our users on our app. Meanwhile, we continue to offer both desktop as well as mobile option for our customers. “
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Although most people don’t like this transition to a mobile app but let us hope that it turns out well for FlipKart.