Hiroki Totoki Confident About Sony’s Position In Market

Posted: Jul 7 2015, 11:52am CDT | by , Updated: Jul 7 2015, 12:03pm CDT, in News | Technology News


Hiroki Totoki, confident about Sony’s position in market

Sony on the path of development due to CEO

Hiroki Totoki, Sony Mobile CEO and President, while speaking to the Arabian Business discussed various aspects of Sony’s business touching on a scope of themes, incorporating the organization's position in the market space around the world.

At the point when tending to bits of gossip about Sony possibly offering its mobile division, Totoki says that Sony "will never at any point offer or way out from the present versatile business."

Totoki discusses 2015 being a year of enormous change with ideally an enhanced execution in 2016. Keep in mind Totoki has just been in the Sony Mobile CEO tough position for nine months. He goes ahead to allude to an industry with extreme rivalry, yet accepts Sony can go ahead top through new innovation and top notch items to drive the client experience.

Totoki when asked about the speculations regarding his exit from the market as Sony’s CEO said: ““The speculations arose because in 2014 we made a huge loss as a mobile business. When we bought back Ericsson’s share [in 2012], we bought back 100 percent of it. And obviously that price was high. But this was an accounting loss and did not impact our cash flow. Our cash flow is very healthy. But the accounting loss was so huge — that’s why people have speculated like this.”

He also said that currently there is a very tough competition in the mobile market, and, he and his company is working very hard to develop cell phones with new ideas and technologies. He also emphasized on the quality and strength of the product.

Totoki also said that he plans to diversify his company and launch various products and businesses under the flag of Sony. He told Arabian Business, “We’ve got a good feel for the technology and we’re not limited to the smartwatch. We include smart wear, smart products, and smart devices, and there are many more things now being made for the IoT (Internet of Things) era.”

Lets just wish Totoki a best of luck as a CEO of Sony; for its upcoming projects and developments.

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The Author

<a href="/latest_stories/all/all/32" rel="author">Ahmed Humayun</a>
Ahmed Humayun is a technology journalist bringing you the hottest tech stories of the day.




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