A total of 925,000 people watched the event on Sunday as compare to 5.6 million last year
Viewership of Miss USA pageant declined sharply this year.
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Only 925,000 viewers tuned in to watch Olivia Jordan being crowned as the Miss USA 2015, which is a record low number according to the data provided by the Nielsen.
Last year, around 5.6 million people watched the contest on television, meaning it lost more than 4 million viewers this year, USA Today reports.
Scrambling for a new broadcaster for the Miss USA pageant at the last moment turned out to be a big bust as for the time the contest was not aired on a mainstream network and picked up by a small cable channel Reelz after NBC dropped the event out in the wake of a huge controversy.
It all started with Donald Trump’s slamming the Latin immigrants. Univision, the biggest Spanish –American network boycotted the event in response to the derogatory remarks of Trump, who is also the co-owner of Miss Universe Organization. NBC ended its business relationship with Donald Trump and pulled out of this year’s Miss USA telecast, which was scheduled to air on Sunday, July 12.
There was a feeling that this year’s contest would not be broadcast but then Reelz stepped in to rescue the pageant and made it possible to air live. Though, it was marked the all-time low viewership for the contest. Before this year’s rating, the lowest it dipped was in 2013 when 4.6 million people watch the event on television.
Nevertheless, it will still considered a win for Reelz who reportedly did not pay more than $100,000 for broadcasting one of most highly-anticipated events of the year and it is said to be the second highest premiere in the channel’s history, behind 2011 series’ “Kennedys.”
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Despite overall doing badly on television, Miss USA contest managed to top Nielsen’s Twitter TV ratings for the previous week where tweets related to the contest was viewed by 2.4 million people, edging out ABC’s The Bachelorette (2.3 million) and NLF Networks’ The Top 100 Players of 2015 (1.7 million).