Amazon pulled it off. They created a sales day out of thin air and Prime Day sold more units than Black Friday 2014, the biggest Black Friday Amazon ever had.
Amazon announces that Prime Day sold more units on Prime Day than Black Friday 2014, the biggest Black Friday ever. Worldwide order growth increased 266% over the same day last year and 18% more than Black Friday 2014.Customers ordered 34.4 million items across Prime-eligible countries, breaking all Black Friday records with 398 items ordered per second.
This is insane if you think about it. It is middle of July and Amazon had a bigger sales day than on Black Friday. How is that possible? Prime members ordered tens of thousands of Fire TV Sticks in one hour, making it the fastest-selling deal on an Amazon device ever. I have to admit, I also bought one. Why? It supports Youtube and my good old Apple TV box does not support it anymore. The discount was tempting enough.
There where some reports that said that Prime Day was a failure, but it is the opposite. Amazon just created a new sales day bigger than Black Friday that will become an annual tradition.
There was one report on Forbes that looked at the social media messages to gauge how well consumers responded the sale. The report had a negative sentiment. The reason for this is that Twitter users had a field day with the hashtag #PrimeDay even before the sale started. The Tweets were about fake deals, jokes and so on. When the sale started, Tweets turned to how bad the deals were. At midnight the hottest deals have not launched yet, but consumers who stayed up for the midnight launch got angry.
The Prime Day deals have though been exceptional. There have also surfaced during the day promo codes that saved over 30% in select categories. The extreme TV deals including the $75 32-inch TV and the $115 40-inch TV sold out in a wink. Amazon is also not listing those items with the most unit sold as they were in short supply.
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Amazon sold 56,000 Lord of the Rings: The Motion Picture Trilogy sets, 47,000 Televisions sold, 51,000 Bose Headphones, 28,000 Rubbermaid 42-Piece Easy Find Lid Food Storage Sets, 24,000 Instant Pot 7-in-1 Programmable Pressure Cookers, 14,000 iRobot Roomba 595 Pet Vacuum Cleaning Robots, compared to 1 the previous Wednesday, 12,000 Fifty Shades of Grey Unrated Edition on Blu-ray and 10,000 Meguiar's X2020 Supreme Shine Microfiber Towels.