Four-time NBA MVP Lebron James and his company Spring Hill Entertainment struck up a huge agreement with Warner Bros. Entertainment on July 22 which could possibly pave the way for a sequel to the successful "Space Jam" movie which was released in 1996.
LeBron James has struck up an agreement with Warner Bros.
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According to an official press release on Warner Bros.' official website, James' company, SpringHill Entertainment entered into a lucrative deal with the renowned media company regarding "all areas of content creation":
"LeBron James, basketball star, international icon and one of the world's most popular sports figures, and his company, SpringHill Entertainment, are partnering with Warner Bros. Entertainment, the global entertainment leader, in an unprecedented agreement spanning all areas of content creation.
"The deal will see James' creative footprint touch all areas of the Studio, with plans for projects in television, film and original digital content. The announcement was made today by Kevin Tsujihara, Chariman and CEO, Warner Bros. in collaboration with Maverick Carter and LeBron James, co-Founders, SpringHill Entertainment."
Tsujihara told WarnerBros.com he is excited to have James and his company on board:
"LeBron James has one of the most powerful, well-known brands in the world and we are excited to be in business with him and his partner, Maverick Carter, and SpringHill Entertainment.
"The combination of LeBron's global media presence and Warner Bros. unmatched production and distribution expertise is a big win for fans everywhere. We're excited to welcome LeBron and Maverick to the Warner Bros. family and look forward to partnering on incredible projects that will connect with consumers across a variety of platforms."
For his part, James says his passion has always been to connect with people of all ages, per WarnerBros.com:
"Connecting with my fans and telling meaningful stories have always been my passion. In everything I've done, from Nike commercials to 'Uninterrupted' and 'Survivor's Remorse,' it's always about connecting with people of all ages and providing unique content they can all enjoy.
"And I've always loved movies, which makes Warner Bros. the ultimate partner to help us to continue to push the envelope. I can't wait to see what we come up with."
Warner Bros. owns the rights to the Michael Jordan blockbuster "Space Jam," which premiered in 1996. "The fit for a sequel is obvious," says The Northeast Ohio Media Group's Joe Vardon.
James partnership with Warner Bros. comes on the heels of the success of his first movie, "Trainwreck," where he played a small role. The movie made $30.2 million in the United States as of last weekend, placing third behind "Ant-Man" ($58 million) and "Minions" ($50.2 million), per The Northeast Ohio Media Group's Joey Morona.
"Trainwreck," which stars Amy Schumer and Bill Hader, made twice its projected profit of $15 million to $20 million, per Morona.
James plays Hader's best friend who extols "the virtues of Cleveland," per The Northeast Ohio Media Group.
James has a small role in "Survivor's Remorse" which stars Jessie T. Usher and RonReaco Lee. The series features a fictitious basketball player, per Vardon.
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