Nokia Enters The Virtual Reality Market With OZO VR Camera

Posted: Jul 29 2015, 3:32am CDT | by , Updated: Jul 29 2015, 3:44am CDT, in News | Technology News


Nokia Enters the Virtual Reality Market with the OZO VR Camera

Nokia has revealed a virtual reality camera for publishers and content creators. Dubbed OZO, the new camera is the first in a series of media products that Nokia Technologies is introducing to the market.

In a press release, Nokia said that it wants to advance the next wave of innovation in the virtual reality realm. Through OZO, the company is positioning itself as a pioneer in a new category of VR capture and playback. “With OZO, we plan to be at the heart of this new world,” says Ramzi Haidamus, president of Nokia Technologies.

The first OZO model was created at Nokia’s R&D facilities in Finland. Nokia is planning to showcase the camera in Los Angeles today, at an event that will be attended by executives from media studios and production houses.

So, what is OZO? Basically, OZO is a virtual reality camera that records stereoscopic 3D video using eight synchronized shutter sensors. It also captures spatial audio, thanks to its eight integrated microphones.

Apart from the 3D experiences, OZO is capable of real-time 3D viewing. Nokia says that its software has a unique playback feature that removes the need to pre-assemble a panoramic image, which normally took long because videos had to be stitched together. OZO can render low-resolution videos for playback in minutes, the company said.

Additionally, content from OZO can be published on VR devices and head mounted displays that support 360-degree imaging and spatial sound. The camera also works with professional third-party tools.

To kick off the announcement, Nokia announced a partnership with Jaunt Inc., a Palo Alto-based VR production company that makes VR hardware and software. Jaunt Inc. owns Jaunt Studios, a company that works with filmmakers and artists like Paul McCartney.

“Our partnership with Nokia is another big step for us to continue to provide our partners with the most cutting-edge technology to further cater to their creative needs,” says Cliff Plumer, the President of Jaunt Studios.

Nokia will announce the final pricing and the full technical specifications of the camera later this year. Shipments will commence in Q4 this year, the company said. 

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The Author

<a href="/latest_stories/all/all/21" rel="author">Gene Ryan Briones</a>
Gene Ryan Briones (Google+) is a technology journalist with a wide experience in writing about the latest trends in the technology industry, ranging from mobile technology, gadgets and robots, as well as computer hardware and software.




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