Can Angry Birds 2 Turn Things Up For Rovio?

Posted: Jul 30 2015, 11:18am CDT | by , Updated: Jul 30 2015, 11:21am CDT, in News | Technology News


Can Angry Birds 2 Turn Things Up for Rovio?

Rovio just released Angry Birds 2

Rovio, a Finnish game creator has now released Angry Birds 2 on Android and iOS. It is the most downloaded game series ever as claimed by the company.

They said in a statement, "With new towers to topple, pigs to pop and missiles to master, Rovio is thrilled to announce the launch of Angry Birds 2." A

ngry Birds was released in 2009 and was a worldwide success, but the game started losing its appeal in 2013. Rovio is now trying recover from a sharp drop in profits.

In 2014, Rovio's overall sales fell by nine percent, even though income generated by new versions of the gaming app grew by 16 percent.

Last December Rovio cut around 110 jobs, almost one in six of its workforce, and shut down its game development unit in Finland. Rovio has finally released the Angry Birds 2 and is very confident of its immediate success.

The makers confidently said that, "Design technology has evolved dramatically since the original game launched in 2009. With Angry Birds 2 we wanted to bring a level of expressive depth and detail seen previously only in a console game or animated series."

When it comes to the user reviews, they have been sort of mixed. Piers Harding-Rolls from the IHS consultancy said that, "The strategy they are following with Angry Birds makes sense - but like any company operating in the mobile space, coming up with another massive hit is an incredible challenge."

Rovio also sells Angry Birds merchandise and runs Angry Birds theme parks in several countries including Finland, China and Spain. I also publishes children's books in dozens of languages.

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The Author

<a href="/latest_stories/all/all/32" rel="author">Ahmed Humayun</a>
Ahmed Humayun is a technology journalist bringing you the hottest tech stories of the day.




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