The feature let users check up on live events from their accounts at home.
On Friday Facebook unveiled its new live event feature. The feature was launched at the Lollapalooza music festival in Chicago. Users were able to stream content from Lollapalooza on Facebook. The live streams were available anywhere in the US. T
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he feature has been launched to compete with services such as Snapchat and Twitter. The new live feature combined photos from the stage and updates from performers. Posts and photos from Facebook users are also included. Performers such as Cold War Kids and Kaskade took part in the new live event.
Facebook used the Lollapalooza platform to launch the service, reported WSJ. The feature is available on Place tips. Place tips is a feature launched in January 2015. Place tips allowed users to access friends’ posts.
And users can also share information on Facebook about their current location. Now the live event feature allows the information remotely. The remote availability of information was shown through Lollapalooza.
According to Facebook the Place tips experience is a way for users to experience the feel of an event. The Place Tips is one of the ways Facebook is working on getting people connected to live events.
Facebook tested Place Tips feature at a time when other social media platforms are also verging into live streaming. Snapchat launched it ‘Our Story’ feature. Twitter is expected to launch ‘Project Lightning’ by the end of the year.
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Facebook revealed it Place tips feature is different from both Snapchat and Twitter features. The feature is different as it shows content from only friends on Facebook not all Facebook users. Lollapalooza is a test and one of many more planned events on Place Tips.