Microsoft enhances their CRM platform with a special service to optimize sales teams.
Microsoft has acquired Incent Games Inc., the developer and owner of FantasySalesTeam.
FantasySalesTeam is a sales gamification platform that’s helped hundreds of companies boost sales productivity and drive revenue.
The benefits of this creative and popular feature will soon be available through Micorosft's CRM platform. It is aimed at helping customers to incentivize their sales teams to new heights and better results.
While incentive programs and contests are leveraged in almost all sales organizations, most suffer from common shortcomings: the same top performers almost always win and the rest of the team tends to disengage fairly quickly once they realize they’ve fallen behind or out of contention.
FantasySalesTeam addresses these problems with a tailored approach.
They’ve disrupted the old sales incentive model with an original twist that combines gamification with fantasy sports and expertly applies it to a sales setting.
Through team-based competition and involvement of non-sales employees (such as managers, service, operations, marketing and finance) employees “draft” teams and become invested in each other’s success.
Individual and team results become highly visible, driving both competition as well as collaboration and creating positive, impactful cultural change.
Service Corporation International recently ran a pilot with 130 sales reps and compared their performance to almost 700 others.
Those using FantasySalesTeam on average closed 88 percent more deals at 213 percent the average contract value.
Wireless Zone saw a 176 percent increase in total sales, 35 percent increase in specific product sales and a 9 percent increase in profit in the first month they ran FantasySalesTeam.
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Microsoft has not disclosed how much they paid for Incent Games Inc.