The Toronto Raptors unveiled their new uniforms on Aug. 3. Rapper Drake wore a sample of the uniform during the OVO Fest Concert on Monday.
The Toronto Raptors will be wearing new uniforms for the 2015-16 NBA season.
The team will use four new uniforms, per Raptors.com. More precisely, the Raptors have one set for home games and three sets for road games. They will begin wearing them during the preseason in October.
The team's "We The North" campaign inspired the new look, per Raptors.com.
The Raptors launched the first phase of the campaign last spring. A 60-second ad with the slogan "We, The North" highlighted the launch. The Toronto Star's Morgan Campbell reported the development in April 2014.
Maple Leaf Sports And Entertainment president and CEO Tom Leiweke told Campbell the ad is uniquely Toronto:
"We have 35 million people we'd like to represent and we're asking for their support. No question that it's about urban Toronto. But our audience is all of Toronto and that's one of the reasons we're having the resurgence we're having."
The "T.O." initials on the shorts stand for "Toronto," per Wolstat.
The font of the home jerseys is black. For the away jerseys, it is white. Silver is an accent color on three of the four new jerseys, per Raptors.com.
The new uniforms no longer have "Toronto" emblazoned on the front. Instead, the word "Raptors" takes center stage. This means the Raptors represent Canada, per The Toronto Sun's Ryan Wolstat.
The Raptors traditionally have sported chevrons on the side of their uniforms. Now, they are smaller and point upward or "North." The waistband's front features a maple leaf which symbolizes Canada, per Raptors.com.
A "We The North" slogan written upside down at the bottom of the jersey. The players can read it whenever they look down, per the Raptors' official website.
Rapper Drake unveiled the new look during his OVO Fest concert on Monday, per Wolstat. Drake is also the Raptors' global ambassador.
Drake wore an alternate Raptors jersey featuring his OVO black and gold colors. The jersey had guard Cory Joseph's No. 6 on it, per The Toronto Sun.
Drake told Wolstat in Dec. 2014 he's excited about the Raptors' rebranding campaign.
"I think people are going to be floored with what we have in store for next season," Drake said. "It's gone really well. We have some exciting things in the works. It's going to be a full rebrand."
Drake was not pleased when the Raptors did not choose his black and gold design as the main logo. However, this was just speculation, per Wolstat.
Oklahoma City Thunder superstar Kevin Durant was at Drake's concert. He wore a blue David Price Toronto Blue Jays jersey, per The Toronto Sun.
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