Chinese consumer electronics maker Huawei beat Apple in the Chinese smartphone market last quarter. These are the Huawei phones that sell better than the iPhone in China.
Earlier this week analyst firm Canalys released the ranking of smartphone vendors in China for the last quarter. The situation changed dramatically for Apple. Xiaomi is back on top of the smartphone market in China with 15.9%. Huawei is right behind growing 48% sequentially to 15.7% market share. Apple fell from leading to third place.
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Huawei is the big surprise here with almost taking the top and trailing Xiaomi by only 0.2%. According to GFK research, Huawei is the leader in the Chinese smartphone market in Q2 with 12.9%, 13.6%, 14.1% and 15.2% in March, April, May and June respectively. Huawei shipped world-wide 48.2 million smartphones in the first half of 2015. The revenue reached a total of $9.09 billion, showing an year-on-year increase of 69%.
The most popular Huawei phone is the Huawei P7 with accumulative sales of 7 million. Huawei’s flagship smartphone, Huawei Mate 7 shipped 5 million units globally the first half of 2015.
Huawei sold over 1 million units of Huawei P8 have been sold in the first two months since launch with availability.
The Ascend Mate 7 is a 6-inch Full HD smartphone with Android 4.4 and Huawei Emotion UI 3.0. The Mate 7 has scored top ratings for battery life in the Android segment. The recently introduced Huawei P8 has a 5.2-inch full HD screen and the design has a huge screen to body ratio of 78.3%. The P8 runs on Android 5. It gets top scores for LTE download speeds. The P8max has a huge 6.8-inch screen, which is actually already a tablet size.
The Huawei phones's hardware is not outperforming the competition like the Samsung Galaxy S6 in terms of hardware. The company offers a clean style, high performance in key features and interesting little things. Knocking on the screen for instance takes a screenshot. The image can then be edited right away.
Another neat little features has the Huawei G7. It allows to charge a friends phone via a USB cable.
Huawei is not packing the latest Quad HD OLED screens into their phones. This helps keep cost down. The company managed to strike a balance of performance, clean design and focus on key features that consumers apparently appreciate.
While Xiaomi thrives through low cost smartphones, Huawei is doing well in the high-end making it a formidable adversary for Apple in the Chinese market. The iPhone 6S will give Apple a new sales push in China, but it is unclear how strong it will be.
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The iPhone 6S is not changing the design and the only major new feature known so far is a force touch screen.