Intel sets aside bonuses worth $4000 for employees who recruit from diverse groups.
Intel is serious about achieving its diversity goals. The chip making company has even offered its employees a bonus. The company has a diversity goal. The goal aims for its staff to consist of individuals from underrepresented groups. Intel is making efforts so more women and employees from minorities are hired.
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According to Intel the added incentive has been offered to achieve the diversity goals. The move will also help to attract qualified candidates from different race and colors. The initiative will also promote a healthy competitive environment.
"Intel is committed to increase the diversity of our workforce," Intel said in a statement to CNN Money. "We are currently offering our employees an additional incentive to help us attract diverse qualified candidates in a competitive environment for talent."
The move by Intel comes at a time many tech companies are trying to get rid of their all white frat boy image. Google and Apple are also taking measure to hire more people from diverse groups.
These companies have invested millions to expand their workforce. They want expansion on basis of race and gender. Previously Intel had released its workforce statistics. According to the data only 20 percent of Intel employees are women.
The numbers were surprising as the workforce in US comprises of 47 percent of women. So Intel as a company in US has a very low percentage of women employees. The percentages of Blacks, Latinos, veterans and others were also were low on the Intel workforce demographics. White males dominated the workforce at Intel.
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The company has since decided to take active measures. The measure will equal out its diversity statistics. The CEO of Intel Brian Krzanich has pledged $300 million to diversify its workforce. Intel Capital Diversity Fund which funds minority-led start-ups was also set up. The fund comprises of $125 million and will last for the next 5 years.