The browsers functionality by the privacy watchdog has been set up in partnership with several companies.
EEF (Electronic Frontier Foundation) just announced a new set of standards. The privacy watchdog company has set up the standard on the Do-Not-Track feature of web browsing.
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The standards are a part of a new partnership with several companies. Companies such as Disconnect, AdBlock and DuckDuckGo have entered the partnership.
The new standard is a sort of upgrade on the Do-Not-Track policy. The new standard will aim to be more powerful than the present policies.
The Do-Not-Track functionality is a feature found in many web browsers. The feature is responsible for making sure websites do not track the activity of web users. Nowadays several sites track user activity for their own purposes. The Do-Not-Track policy makes sure the tracking does not take place. Browsers such as Chrome and Firefox have the feature.
The present Do-Not-Track guidelines consist of sending a request to the sites who track activity. The sites read the browser history and even sell it to advertisers.
EFF Chief Computer Scientist Peter Eckersley is happy with the new guidelines. Many web services have come forward to end stealth tracking from the web.
“We are greatly pleased that so many important Web services are committed to this powerful new implementation of Do Not Track, giving their users a clear opt-out from stealthy online tracking and the exploitation of their reading history,” said EFF Chief Computer Scientist Peter Eckersley.
“These companies understand that clear and fair practices around analytics and advertising are essential not only for privacy but for the future of online commerce.”
EFF stated the new venture will allow the online commerce industry to grow. Since privacy is important more companies are taking initiative to stop tracking. Tracking without permission or knowledge is commonplace on the web. But EFF will work with advertising technologies to stop it.
The new DNT approach will make sure user privacy and rights are protected. The DNT will allow fair advertisement to co-exist with privacy.
“The failure of the ad industry and privacy groups to reach a compromise on DNT has led to a viral surge in ad blocking, massive losses for Internet companies dependent on ad revenue, and increasingly malicious methods of tracking users and surfacing advertisements online,” said Disconnect CEO Casey Oppenheim.
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“Our hope is that this new DNT approach will protect a consumer’s right to privacy and incentivize advertisers to respect user choice, paving a path that allows privacy and advertising to coexist.”