According to the Head of entertainment the broadcast TV network will not extend the binge watching experiment.
The competition for TV networks is at an all-time high. Recently Netflix acquired 65 million global subscribers. With the success of online services TV networks have to think of alternative methods to attract subscribers.
Buy Now: Sony PlaysStation VR In Stock Here
In May NBC decided to launch an experiment. The network released all the episode of its drama series ‘Aquarius’ online. The 13 episode were available online for 4 weeks right after the premiere on TV. The move was similar to the Netflix strategy.
The move proved to be successful. As it attracted a big following especially in from the younger people. As young people tend to watch entertainment online.
NBC recently announced it will not be repeating the experiment with the second season of Aquarius. The news was announced by the Head of entertainment at NBC.
One of the reasons is all the episodes of the series will not be filmed at the time show premieres. Similarly the approach is not popular with the affiliate stations. As they rely on TV viewing.
The binge viewing will not become the standard practice at NBC. The network did indicate the binge watching approach will be applied to other TV series by NBC. An occasional show may be released all at once online like Aquarius was.
Even though Aquarius did not have high ratings on TV the show has been renewed. The heads believe the online strategy will attract a bigger audience in the next season.
Don't Miss: The Best HDR TVs
The success of the highly acclaimed show ‘Breaking Bad’ was attributed to online views.