The service will rival YouTube and may be launched in the next few weeks.
Comcast is launching its very own online video service. The service will be called ‘Watchable’. The service is slated to be launched just in a few weeks. Variety has learned the service will be available on the internet.
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The video service will be rival to Google and YouTube. Watchable will be accessible by Comcast subscribers and even non-subscribers. Plans of launching the service on iOS and Android in the coming months are also underway. Comcast declined to give a comment.
Comcast has apparently already collaborated with a number of content providers. Service providers include Buzzfeed, Vox, AwesomenessTV, Vice, Fullscreen and the Onion.
The subsidiary ‘Watchable’ was registered and trademarked by Comcast in 2014. It has been reported the company considered naming the site Gazeebo. So there is always a chance the name may change at the last moment. Inside Comcast the project was first started with the code name ‘Project Helen’.
Comcast has been trying to launch their own video service for some time now. Comcast declared they will start testing the service in 2014. But they were delayed.
The service will not be launched all at once. But it is predicted by Business Insider that there will be a gradual rollout. The beta versions of the online service could also be available through the set-top box before widespread launch.
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The video sharing service by Comcast will most likely be based revenue-sharing agreements through ad sales. Comcast will be delving into the world of advertisement with the service. Since ad focus has been shifting in the direction of internet increasingly.