The new Apple TV could turn out to be a real pain for Smart TV vendors.
Apple is expected to unveil the new Apple TV at the September 9 event. A new report confirms further the rumors that the 2015 Apple TV will run full iOS. This means the Apple TV will be able to run apps downloaded from the App Store.
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This move makes the Apple TV an iPhone connected to a TV. Not only will the new Apple TV the central hub for HomeKit enabled home automation devices, it will also become a game console. It is already a media hub. A new generation of Apple TV apps will unlock new possible uses of an Apple TV box.
Apple is supposed not only changing the design of the Apple TV box, but also bundles a new remote control with possible Force Touch screen.
The new Apple TV is also supporting Siri. This is a must. Voice control even works incredible well on the Amazon Fire Stick.
The new Apple TV J34 box is likely sporting 32GB of storage to enable consumers to store apps and media.
While components of the iPhone 6S have leaked left and right, the Apple TV has not leaked yet. The most recent report with details from sources is from 9to5Mac. So nothing is for sure yet. There have been reports earlier that the planed live TV service will not launch in 2015. The reason for it are complicated contract negotiations with the TV networks.
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A full blown iOS 9 device with optimized UI for TV screens definitely has me excited. Samsung and others offer apps in their Smart TV solutions, but this is iOS. The new Apple TV will unlock access to the iTunes App Store.