Misfit and Speedo partner for Speedo Shine.
Misfit and Speedo today are announcing the launch of a Speedo-branded activity, swim, and sleep tracker: Speedo Shine. Speedo Shine will initially be available in retail exclusively at Apple stores worldwide September 1st, as well as on misfit.com and SpeedoUSA.com for $79.99.
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Speedo Shine is a standard Misfit Shine branded with Speedo. Speedo Shine syncs with the Misfit app for iOS and Android and displays laps and swim distance, along with calories burned and points earned. The device will soon also work with Speedo’s personalized swim tracking app, Speedo Fit.
Speedo Shine is endorsed by elite Speedo athlete, fitness ambassador, and Olympic Gold Medalist Missy Franklin. "One of the most difficult parts of swimming for fitness is keeping track of laps and the Speedo Shine eliminates that challenge,” said Franklin. “With the Speedo Shine, you can focus on getting the most out of your water workout and it’s also a great looking accessory to wear.”
Speedo Shine is made out of durable and beautiful aircraft-grade aluminum and is offered in new light silver color, Pure. Like the original Misfit Shine, Speedo Shine is waterproof to 50 meters. Extremely thin and comfortable, the device is meant to be worn both in and out of the water, and also tracks walking, running, cycling, and light and deep sleep. Since it never requires charging, Speedo Shine makes activity, sleep, and swim tracking a seamless experience.
Jamie Cornforth, Vice President of Product and Marketing at Speedo International said: “Speedo’s purpose is to inspire people to swim. The new Speedo Shine is a big step forward and will give swimmers the information they have always wanted, the ability to accurately track their laps, distance, calories and time. The new Speedo Shine also allows swimmers to take this information and seamlessly add it to their wider fitness data, providing an accurate and complete view of their total health and fitness regime. Swimming has always been a great way to improve your health and fitness—the Speedo Shine will now make swimming an even more valuable and effective experience.”
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The partnership is making sense as the Speedo brand is very strong. For Speedo adding fitness gadgets to their portfolio is giving the fashion label a cutting edge image. Speedo is already offering the Speedo Fit iPhone fitness app.