Black Friday 2015 online sales is expected to grow double digits again.
Black Friday 2015 is in about 3 months. Retailers are already busy preparing for the biggest sales event of the year. Black Friday has evolved from a single day sales phenomenon to a month long deals extravaganza with three peaks: Thanksgiving Day, Black Friday and Cyber Monday.
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Thanksgiving Day has risen in sales volume recently as most retailers are now starting their actual Black Friday sale already on the holiday. This shift makes it difficult to compare Black Friday sales numbers year to year.
According to Adobe the online sales volume on Thanksgiving Day 2014 reached $1.33 billion and $2.4 billion on Black Friday 2014 and $2.65 billion on Cyber Monday 2014. Just to put the online sales numbers in perspective, the overall the Holidays 2014 (November and December) retail sales generated $616.1 billion according to the NRF, which marks a 4% increase over 2013. Online sales still have a lot of room to grow.
The growth rates of online sales are steep. Thanks Giving Day and Black Friday online sales jumped about 25% compared to a year ago. We expect the same growth for this Holiday sales season.
An indicator for continued growth is the Amazon Prime day that in July. Amazon's first Prime Day has generated 18% more orders than Black Friday 2014 for Amazon.
Prime Day has been a surprise success as these summer time Black Friday sales usually are received as gimmick. Amazon has though managed despite criticism to entice consumers to order 398 items per second world-wide.
We predict that Black Friday 2015 will be bigger for Amazon than Prime Day. Overall Thanksgiving Day, Black Friday and Cyber Monday online sales will again grow double digits. Driving factors will be more Black Friday doorbuster quality deals and consumers adopting online shopping instead of hitting the mall. Black Friday online sales are seen to grow by the biggest factor as Thanksgiving Day transforms into an in-store Black Friday event.
The big trends for Black Friday 2015 deals will be again TVs, smartphones, smartwatches, video game consoles, and Windows 10 devices. Wearables and Drones will also be hot categories for the Holiday shopping seasons this year.
The first Black Friday 2015 sales will launch likely on October 30. The first Black Friday 2015 ads will start to surface in mid-October. Last year the Harbor Fright Black Friday Ad leaked on October 14.
I4U News will again offer in-depth coverage of Black Friday including rumors, ads, schedules, insider tips and shopping guides.