A new survey shows majority of US drivers don’t consider new technology to be useful.
A new US survey was released on the use of fancy tech in cars on Tuesday. According to the survey most drivers in US don’t use or care about the latest technology. The survey has raised the question whether offering tech in cars is useless.
Some of the most significant new features include remote car unlocking to self-parking systems. But drivers don’t particularly care if their cars are connected to the internet or not. The information was released in the 2015 Drive Report.
The report is from the market research company JD Power. The report states more than 20 percent of new car users do not even use the tech features in their cars. Owners have not used half of the technology features in their cars after three months. After three months of purchase drivers are less likely to use the features.
The survey shows the most un-used feature is the in-vehicle concierge systems. The concierge system recommends nearby restaurants or gas stations. More than 43 percent of car owners have not used the system.
The second most insignificant feature is the mobile routers. The mobile router can turn the car cabin into a Wi-Fi hotspot. 38 percent of car owners do not use the mobile router feature. The third in line is the automatic parking system. as 35 percent of car owners do not avail the system.
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The survey shows 1 in 5 US car owners do not use their car technology. So the car makers and owners are both unnecessarily spending more on unwanted technology. Especially drivers between 28 to 38 years old use their cell phones rather than cars to stay connected.