IDC released numbers for the wearable market in Q2. Apple debuts at #2 behind Fitbit on Q2 with 3.6 million Apple Watch units.
IDC released the marketshare numbers for the wearables market in Q2. According to IDC, Apple shipped a total of 3.6 million units in the second quarter of 2015 (2Q15), 0.8 million units behind Fitbit's 4.4 million units.
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Total shipment volume for the quarter came to 18.1 million units, up 223.2% from the 5.6 million units shipped in second quarter of 2014.
Apple started to ship the Apple Watch in April. Q2 is the first quarter the Apple Watch is on the market. To compare the Apple Watch with Fitbit's sales numbers is questionable, but it just shows how strong the Apple Watch debut is.
The Apple Watch is a full features smartwatch with a high entry price of $349. FitBit fitness bands sell for under $80.
"Anytime Apple enters a new market, not only does it draw attention to itself, but to the market as a whole," noted Ramon Llamas, Research Manager for IDC's Wearables team.
"Its participation benefits multiple players and platforms within the wearables ecosystem, and ultimately drives total volumes higher. Apple also forces other vendors – especially those that have been part of this market for multiple quarters – to re-evaluate their products and experiences. Fairly or not, Apple will become the stick against which other wearables are measured, and competing vendors need to stay current or ahead of Apple. Now that Apple is officially a part of the wearables market, everyone will be watching to see what other wearable devices it decides to launch, such as smart glasses or hearables."
IDC ranks behind Apple, Xiaomi, Garmin and Samsung. Xiaomi is the only other vendor with several million unit shipments. Garmin and Samsung shipped way below 1 million of their wearables.
What the chart makes clear is that all other full featured smartwatches are marginal compared to the Apple Watch. The Apple Watch is already a platform with 3.6 million devices. The number will likely reach 10 million by after the crucial Holiday shopping season.
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The Apple Watch is the ideal holiday gift and the upcoming WatchOS 2 will give Apple Watch apps the much needed boost.