Alliance for Open Media founded by Amazon, Cisco, Google, Intel Corporation, Microsoft, Mozilla and Netflix aims to develop new video standard. Facebook is missing.
Seven of the biggest players in the internet bond together to develop a new open standard for Ultra High Definition video that will enable enhanced video playback.
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Alliance for Open Media is a high-profile open-source project that will develop next-generation media formats, codecs and technologies in the public interest.
The Alliance’s founding members are Amazon, Cisco, Google, Intel Corporation, Microsoft, Mozilla and Netflix.
The new AOM is committing its collective technology and expertise to meet growing Internet demand for top-quality video, audio, imagery and streaming across devices of all kinds and for users worldwide.
The Alliance’s initial focus is to deliver a next-generation video format that is:
- Interoperable and open;
- Optimized for the web;
- Scalable to any modern device at any bandwidth;
- Designed with a low computational footprint and optimized for hardware;
- Capable of consistent, highest-quality, real-time video delivery; and
- Flexible for both commercial and non-commercial content, including user-generated content.
This initial project will create a new, open royalty-free video codec specification.
“Customer expectations for media delivery continue to grow, and fulfilling their expectations requires the concerted energy of the entire ecosystem,” said Gabe Frost, the Alliance for Open Media’s Executive Director. “The Alliance for Open Media brings together the leading experts in the entire video stack to work together in pursuit of open, royalty-free and interoperable solutions for the next generation of video delivery.”
With the support of the big founding members AOM actually has a chance to deliver something that will take online video to the next level.
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The most notable missing company in the Alliance is Facebook. The social media giant is building out its video platform in big strides at the moment.