New study reveals that 35% of hours spent watching TV and video content is now on demand in the United States.
Live TV is getting further pushed to the side. A new study by Ericsson ConsumerLab says that 35% of hours spent watching TV and video content is now on demand in the United States.
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Consumers now spend six hours per week watching streaming on-demand TV series, programs, and movies – this has more than doubled since 2011. With recorded and downloaded content added to the equation, today 35 percent of all TV and video viewing is spent watching VOD.
The study also reveals that 86% of US subscription Video-On-Demand users binge-view at least once a week. Bing-viewing is the new drug of choice. And I talk from experience.
Across the globe, watching multiple TV episodes in a row has rapidly become a key part of the TV and video experience. This habit is prominent among Subscription Video-on-Demand (S-VOD) users of services such as Netflix, Amazon Prime, and HBO, of whom 87 percent binge-view at least once a week (86 percent in the U.S).
Further findings highlight the considerable growth in consumers watching video on a mobile device: Globally, 61 percent watch on their smartphones today, an increase of 71 percent since 2012. When taking tablets, laptops, and smartphones into consideration, nearly two thirds of time spent by teenagers’ watching TV and video is on a mobile device (55 percent in the U.S).
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Based on interviews with over 22,500 people, findings in the Ericsson ConsumerLab TV & Media Report 2015 are representative of 680 million consumers, making it the largest study of its kind in the TV industry.