If you happened to have read the New York Post yesterday, you may have noticed something a bit strange. If you are one of the executives at the casual dining restaurant Chipotle Mexican Grill, then it was definitely a little bit of a shock. The newspaper attacked Chipotle, in print, for having food that was unhealthy, in portion sizes that were too large, and even said that the marketing that the company does is hypocritical!
Don't Miss: See the first leaked Black Friday 2016 Ad
According reports, “The Center for Consumer Freedom’s full-page advertisement in Thursday’s New York Post depicts a smiling, shirtless, overweight young man flexing one arm and resting the other on his ample tummy.”
The text beneath the picture read: “Eat two ‘all natural’ Chipotle burritos a week and you could gain 40 pounds in a year!”
The Center for Consumer Freedom isn't to be taken lightly, in fact it is actually a big deal. The lobbying organization became famous after fighting other high-profile campaigns like former New York Mayor Bloomberg’s efforts to ban the sale of large, sugary sodas and the laws that restrict smoking to specific areas.
This time, however, the organization is looking to go against a private company. They have even created a website, Chubby Chipotle, that alleges that the company is hypocritical for claiming that its food is GMO and antibiotic-free.
“Chipotle is all about marketing itself as a feel-good, healthy company. They are pulling the wool over people’s eyes,” said Will Coggin, the CCF’s director of research.
The ad is “a deliberate effort to smear us,” Chipotle spokesman Chris Arnold reportedly said. “These are agenda-driven people who are being backed by unknown parties. It doesn’t matter who they are as long as they pay,” Arnold said.
How To: Buy a Pokemon Go Plus
Some people believe that the CCF is getting donations from competitors.