Researchers at Indiana University have used Instagram data to good use. They can predict the next season’s top models at New York Fashion Week.
The methodology is very accurate in predicting the next season’s top models. Fashion Week is about to begin in the second week of September and everyone is on the lookout for who the next top models will be. Scientists at Indiana University have used heuristic models to gauge the new faces that will grace the catwalks and ramps. It is a fine art indeed.
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The glossy covers and trends of the designers can only go so far. It is the world of science which has come to the rescue. The experts have begun to predict the faces of the new models with 80% accuracy.
Data on over 400 fashion models from the directory have been examined. Among the markers that got covered may be included: hair and eye color, height, figure statistics, clothes and shoes that were worn, individual modeling agency and number of times they have appeared on the ramps.
Later on the Instagram accounts of the models were examined. Such things as followers and posts were studied with intense scrutiny. The likes and commentary on their posts were kept in mind too.
Levels of upbeat or downbeat responses also counted among the variables taken seriously by the researchers. Of the eight top models, six were identified with great accuracy. These six top models were: Sofia Tesmenistskaya, Arina Levchenko, Renata Scheffer, Sasha Antonowskaia, Melanie Culley and Phillipa Hemphrey.
Instagram is definitely a big and bold marker for the top models of America. A high number of likes on the Instagram account of the prospective model was a predictor of future success.
"Our analysis suggests that Instagram is as important as being cast by a top agency in terms of its ability to predict success on the runway," said Emilio Ferrara, a computer scientist at the University of Southern California who conducted the research at the IU Bloomington School of Informatics and Computing's Center for Complex Networks and Systems Research and as a member of the IU Network Science Institute.
The number of posts was another statistic that helped. It is a fact that social media is a game changer in the modeling equation. Not just looks but how the models interact with their fan base determines their future prospects. You have to get online if you want to be in line. And representation by a top modeling agency was a natural booster in the popularity department.
"Social media is changing the game dramatically," said other IU contributors to the research, Giovanni Luca Ciampaglia, who is a postdoctoral researcher at the Center for Complex Networks and Systems Research and an assistant research scientist at the IU Network Science Institute, and Jaehyuk Park, a doctoral student in informatics. "Traditionally, models don't interact with consumers; but now their online activity plays an important role in popularity and, ultimately, success."
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There was a slight advantage that thin and slim models had over the slightly padded ones. This was controversial to say the least but unfortunately that was the way reality worked. The thing was that nothing succeeded like success. Once a model had gained recognition, the accumulation of accolades automatically led on to fame and fortune.