A month ago Apple released a new website design. The dedicated Apple Store gone and shopping is now directly integrated on product pages. How is Apple going to launch new products on the new site?
Apple relaunched Apple.com early in August. The redesigned site has assimilated the Apple Store functionality and consumers can buy directly from the product pages. Today Apple is unveiling new products at the Apple media event.
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Usually when Apple announces new products that are going to be available right away the Apple Store was down for updates ahead of the event. Now that Apple does not have a Apple Store site, how will the web site update work?
Update 4am PDT:
The Apple Store still exists. The Apple Store is down for updating since about 4am PDT. Clicking on buy buttons on product pages on the redesigned Apple site bring up the "We'll be back screen."
Has Apple finally arrived at the point where the company can release new web pages without shutting down the site? Or is Apple shutting down the whole site for updating?
Today could be the first time the Apple site gets updated with a new product. We just don't know yet how Apple will do it.
The new site will also have to withstand the first load test today when Apple fans log in to watch the keynote. For the first time Microsoft Windows users can also watch the Apple show. They need to use the Microsoft Edge browser on Windows 10.
The Apple event is likely giving the Edge adoption a big push today.
It is expected that the iPhone 6S will be available for pre-order starting this Friday. Today Apple could though already launch the new iPad mini 4. The iPad Pro is said to go on sale later this year. Apple might also start selling the new Apple TV 4, but our guess is that the new Apple TV will launch later this year.
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Tim Cook will take the stage at the Bill Graham Civic Auditorium for the Apple September 9 keynote at 10am PDT. Apple is streaming the event live online. So at least this page has to be up during the Apple media event.