Finally iOS 9 will allow you to block ads.
The latest update to iOS 9 will allow users to download third party apps that can delete the ads, videos and banners that interrupt your surfing via the Safari browser.
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It is also expected that along with this update, a number of apps that can block ads are going to launch too.
However, it should be noted that the ads inside applications like Facebook and other casual games won’t be affected.
It is now common that most people are agitated by ads popping here and there and are using ad blocking software.
According to a study by Adobe and PageFair, which is an anti ad-blocking tech company; Nearly 200 people used ad blockers last year.
This amount is 40 percent greater from the previous year. This increase in quantity resulted in $22 billion in lost advertising revenue.
Apart from the benefit of protecting yourself with ads, it would bring a set of problems for online publishers who are struggling with diving commercial costs.
In an attempt to conceal the publishers concern, Apple along with the update will launch a new app called “News”.
This new app will allow different media companies to sidestep blockers to serve their own promotions or let Apple offer advertisements and share the income.
The benefit of the as-blocking tool is that it will help loading the web pages faster on mobiles. It has yet to become clear if Apple’s new initiative is helpful for all or not.
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Those who already own an iPhone will be able to enjoy this ad-blocking software after the iOS 9 update which is available now.