Ad blocking software is now available on iOS 9.
Apple is now offering an ad-blocking feature on its devices. Taking advantage of the situation, Developer Marco Arment has released a new app.
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The app named as Peace is already available from the Apple Store. It costs a mere $2.99. The low price tag has shot this app already to the number one position for paid apps in the US.
Peace covers 2,000 ad and tracker URLs. It uses a block list compiled by Ghostery. Arment says that the benefit of using this blocker is that it makes it faster and less battery-intensive than other ad blockers.
Arment also said that Peace is entirely “Privacy-focused” app. It will not gather any personal data because iOS content blockers can only provide a list of blocking conditions for users.
Commenting on the wide-spread debate about the ethics of ad-blocking, Arment, who was the first employee of Tumblr and creator of the Instapaper app, put forth his views on how advertisers could approach the problem in his blog post.
In the blog post he explained that blocking bad ads will lead to publishers being forced to adopt “better monetization methods”, from selling adverts directly (and so cutting out the data-collecting middlemen) to collecting direct payments from readers.
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If adblockers do continue to prove popular with users, they could also be a major weapon for Apple against its famous competitors like Google and in return it will be waiting to launch something new. Let’s wait to see how long this saga continues.