Amazon has declared war on one of Walmart's bestselling consumer electronics devices. Android tablets under $50 can be found on Walmart.com in the bestseller lists at all times. Can Amazon grab marketshare away from Walmart with the new $49.99 Fire?
Yesterday Amazon made the new $49.99 Fire tablet official. Amazon's lowest priced Fire tablet was at $99. The new Fire tablet cuts that price in half. If consumers buy the Fire six pack, they pay only for 5 tablets, cutting the price down to $41.70.
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This is the price range Walmart has been selling bargain Android tablets at in recent years. Especially during Black Friday and Holiday sales, bargain tablets are in the bestseller lists on walmart.com. How is the new Fire tablet shaping up when compared to the current bestselling bargain tablet on Walmart.com? Read on to find out.
The bestselling tablet in the Walmart online store is the $44.99 RCA 7-inch bundled with a keyboard and case (product page). The specifications include a 1.4GHz Quad-Core CPU, 1GB RAM, 8GB storage, 1,024x600px screen resolution, 0.3MP front camera, microUSB port, speaker, 802.11b/g/n Wi-Fi, 4 hour battery life and Android 4.4.
The $49.99 Amazon Fire tablet (product page) offers a 7-inch screen with 1024x600px, 1.3Ghz Quad-core CPU, 8GB storage, 0.3MP front camera, 2MP rear camera, microphone, 3.5mm stereo jack, microUSB port, speaker, microSD port, Bluetooth, 7 hour battery life and Fire OS 5.
The performance and the screen of both bargain tablets are comparable based on the specifications. The Amazon Fire is topping the Walmart RCA tablet with a better hardware configuration. The Fire tablet has two cameras with a rear camera that offers 2MP resolution. The microSD port allows users to expand the limited 8GB storage to up to 128GB.
Bluetooth, microphone, 3.5mm stereo jack and an almost double battery life add more checkmarks on the side of the Amazon Fire.
Walmart's big plus are the bundled accessories. In the $44.99 price, a wired keyboard and faux leather case are included. Another plus is that the Walmart tablets do not come with ads on the home screen. The $49.99 Fire comes with "Special Offers." An ad-free Fire tablets costs $15 more.
The new Amazon Fire is offering features that make the tablet more versatile. The new Fire OS 5 is also much more modern than the dated Android 4.4. For Amazon fans and Prime members the decision is clear.
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For other consumers, the Fire is the more complete and modern offering in the $50 tablet price segment. Walmart is likely though going to offer a new generation of bargain tablets this fall to battle the new competition. For now Amazon has a winner that will start shipping at end of the month.