Fossil has partnered with Intel and Google for a smartwatch. The company teased the Fossil Q at New York Fashion Week.
Update: The Fossil Q wearables are official.
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While we still wait for the Tag Heuer Smartwatch, Fossil has already shown off their new Fossil Q. Like Tag Heuer, Fossil turned to Intel and Google for help making their first smartwatch.
Fossil has actually a long history of smartwatches, but they are late to the current wave of smart wrist devices. Fossil came out with a Palm OS based Wrist PDA in 2003. The company also was making watches based on Microsoft's Spot platform in the same year. These early smartwatches were not been very successful. Maybe this is the reason why Fossil stayed away from making a modern smartwatch so far.
The Fossil Q line is the entry to the wearables market for the company this Fall. Fossil will offer three devices. Fossil Q consists of a connected bracelet, a connected non-display watch, and a round face display watch that runs on Android Wear (worn by models in the photo above).
The image below shows the Fossil Q smartwatch without display. A similar concept like the Withings smartwatches unveiled at CES 2015.
Fossil says that its Q devices are compatible with Android, iOS and Windows smartphones. Each Fossil Q device has a companion app and activity tracker that lets users track their daily movement, manage which notifications they want to receive, and ability join a community of curious-minded individuals.
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Fossil did not reveal any specifics on the Fossil Q devices. They will be on sale in time for the Holidays. It remains to be seen how Fossil can stand out in an already crowded Android Wear smartphone segment. Maybe this time Fossil should have been part of the first wave.