The early adopters of Apple Music have to decide now if they want to pay for Apple Music or cancel the service as the free three months are over.
Apple launched Apple Music streaming service on June 30. Apple gave away three months for free. Now the time is up for the first subscribers. Today I received an email from Apple reminding me that my trial membership expires and that I should turn on automatic renewal.
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Well, I already decided to not continue the Apple Music subscription back in July. I already had set my Apple Music membership to end after the trial in my iTunes account back then.
For me personally Apple Music would cost me much more than I usually spend on music purchases on iTunes. An Apple Music subscription adds up to $120 per year. I am mostly consuming free streaming radio and then buy the songs I really like and add them to my playlists. This results in a yearly spend of about $30 on music.
Apple Music only pays of for consumers that buy a lot of music. It also works well for families, where kids are old enough to consume music. My kids are too young at this point. I certainly consider the Apple Music streaming service once they are older.
9to5Mac launched a survey a couple hours ago, asking if readers will stay with Apple Music. 50% will stay with Apple Music in either an individual plan or family plan. This means Apple loses half of the users that signed up for the free trial. Almost 20% are switching to Spotify. Many of these have used Spotify before using Apple Music.
Back in August Apple said that they have 11 million Apple Music subscribers. If the 9to5Mac survey is representative then Apple has to say good-bye to 5.5 million subscribers.
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This would leave Apple Music with 5 to 6 million subscribers. This is far behind Spotify's 20 million paid subscribers.