Twitter has been facing a problem lately where there is still a large pool of people signed up for the social network, but fewer people are actually using their accounts. Today, Twitter announced that they are going to try to put more "purpose" into Twitter through a new feature called "Moments." The feature is a slimmed-down version of the traditional feed, according to Newsweek.
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Twitter just announced last week that they were having problems retaining users, so this might be one of their attempts to bring it back.
The feature will use a team of editors that will look through the tweets sent each day (about half a billion) and see which are the most interesting about events. The example given during the announcement was the South Carolina floods: photos and videos taken from citizens in all walks of life were featured. The goal is to make Twitter better for real-time communication and breaking news again - and to stray from the recent trend of celebrity stalking and harassing.
“What we’re trying to do is get the content directly in front of you without you having to make decisions,” said Madhu Muthukumar, the product manager overseeing Moments.
Twitter is operating on the theory that people are staying away from Twitter because it is too low brow: they have content that is too difficult to follow and too uninteresting. They are essentially cutting out a lot of the things that made it popular, but have since become passé including the hashtags and @replies.
The creators and developers said that they “picked people who specifically said in our surveys in recruiting people for our research, ‘No I don’t use it, no I don’t like it, and no I don’t get it.’ Those are the people we went after because that’s our primary audience.”
The idea came back in December, but they have been working on it more and more to see what will really interest the current users and bring back the old ones. They don't want to ostracize anyone.
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The curators will look for interesting content to highlight. Initial partners of the product, with more to come, include: BuzzFeed, Entertainment Weekly, Vogue, Bleacher Report, Getty Images, Major League Baseball, the National Aeronautics and Space Administration, Mashable, the New York Times, the Washington Post and Fox News.