Google announced today a new initiative to make the mobile web faster. I don't know, but our mobile site i4u.com is already pretty fast, thanks to the cool guys at Marfeel.
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Google puts its muscle behind the a new open source initiative called Accelerated Mobile Pages (AMP). Google's aim is to make webpages with rich content like video, animations and graphics to work alongside smart ads, that load instantaneously.
Google also wants the same code to work across multiple platforms and devices so that content can appear everywhere in an instant, no matter what type of phone, tablet or mobile device.
The project relies on AMP HTML, a new open framework built entirely out of existing web technologies, which allows websites to build light-weight webpages. Google already has about 30 publishers on board with AMP.
The AMP project mission is not just to make the mobile web faster, but also make content management, distribution and advertising easier.
In the end it is all about advertising. When mobile web pages load fast and the mobile ads are not slowing it down, then users will not install ad blockers.
We rely on the expertise of Spain based Marfeel to make our mobile interface as fast and attractive as technically possible. It is not just about minimalism anymore when it comes to mobile content delivery. It needs to be rich as well to be engaging. It has to be fast no matter what though.