Etsy found its adversary. Amazon has launched Handmade today. Handmade is offering handmade items crafted and sold directly from artisans. With Handmade at Amazon, customers can discover artisans from around the world, and shop local from artisans based in their community with the familiar Amazon experience.
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All products available on Handmade at Amazon are factory-free and must be made by hand. Handmade at Amazon features a variety of product categories including Jewelry, Home Décor, Artwork, Stationery and Party Supplies, Kitchen and Dining, and Furniture.
“We have designed a custom shopping experience for customers looking for handmade items by bringing together many of the best artisans in the world, and they’re adding thousands of items daily,” said Peter Faricy, VP for Amazon Marketplace. “Knowing an item has a unique story behind it creates a personal experience that customers have told us makes owning handmade items special. Handmade at Amazon offers customers more than 80,000 quality handcrafted items from around the world, and over 30 percent can be personalized by artisans to delight customers.”
It is surprising that Amazon did not launch Handmade years ago. The Handmade store appears to be already well stocked with products and has already signed many artisans.
Artisan Carlee (AmazziRoots) says about Homemade, “Handmade at Amazon will change the customer shopping experience because Amazon has made the artisan profile personal, and customers like personal. Feeling like they know who made the item, the process behind how each piece is made, and how much time and effort went into every item will bring customers back to shop for even more Handmade items!”
Every Handmade product page contains a location icon identifying where the artisan is based, along with a link to the artisan’s profile.
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The Amazon Handmade store is available here.