Sony Mobile is not doing well.
Sony has been struggling for some time to be popular and known among the masses when it comes to smartphone popularity.
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Although with the Z5 phones lineup and the classy M5, Sony is taking baby steps towards popularity and good reviews in the market. Sony’s CEO is not satisfied with it, according to fudzilla.
Sony CEO Kazuo Hirai gave the mobile branch of the Sony Corporation a year or so to make a difference in the market or else he would take some serious measures.
He said in a statement that the company will do whatever it can to make the mobile business thrive, but after that Sony will have to see what other options it can follow.
Although his statement points that Sony would be shutting off in a year or so, it doesn’t necessarily mean that Sony mobile will be completely wiped off the market.
It seems that the mobile division will spin off like the PC business but we cannot be so sure about it. There is also a possibility that, like Alcatel's current strategy of catering to carrier needs, Sony will also opt for limited carriers.
The CEO is still hopeful that there will be progress in the market and there will be no need to restructure the smartphone business at all.
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Currently, Sony mobile has around 17.5% market share in Japan (which is its home ground), and less than 1% in the US. This clearly means that this year, Sony is facing a big loss.