Playboy Magazine will stop featuring nude photos in the print edition starting in March of 2016.
Playboy Magazine is making a huge change. Beginning in March of 2016, the legendary Playboy magazine will not feature nude photos anymore. The Playmates will be covered and the photos will be PG-13. The famous excuse "I Read Playboy for the Articles" will be finally true.
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Playboy's chief content officer told the New York Times “That battle has been fought and won,” said Scott Flanders, the company’s chief executive. “You’re now one click away from every sex act imaginable for free. And so it’s just passé at this juncture.”
Playboy has just posted a more detailed explanation on the decision to stop publishing nude photos in the Playboy Magazine. The simple answer is that the no nude policy has worked great on Playboy.com and now Playboy takes the risk to remove nudes from the print magazine too.
Playboy's Staff says on Playboy.com:
"Last year we re-launched Playboy.com as a safe-for-work site and discovered something about our readers and our identity: The Bunny transcends nudity. Tens of millions of readers come to our non-nude website and app every month for, yes, photos of beautiful women, but also for articles and videos from our humor, sex and culture, style, nightlife, entertainment and video game sections. We are, and always have been, “entertainment for men” – with award-winning journalism and fiction to boot. Playboy is a cultural arbiter of beauty, taste, opinion, humor and style. Yes, we’re taking a risk by going non-nude, but this is a company—like all great companies—that has risk in its DNA. It was built around a magazine virtually no one thought would succeed, yet now it’s impossible (for us, anyways) to picture a world without Playboy. Our journalism, art, photos and fiction have challenged norms, defied expectations and set a new tone for decades."
Hugh Hefner launched Playboy magazine in 1953 with Marilyn Monroe on the cover. The 89-year-old Hefner has signed off on the no nude future of Playboy. This is the biggest change for Playboy in its over 60 year history. Playboy Magazine was huge in the 70s, but the magazine is now losing money in the millions in United States. Overall, though, Playboy is a very profitable business. The bunny ear brand is a big cash maker in the licensing market.
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The new Playboy magazine strategy is aimed at turning the US edition around and make it profitable. The no nudity move has already worked wonders on the playboy.com site. Traffic has increased from 4 million to 16 million uniques.